
The London Style Journal loves London, and London style. We are inspired by our surroundings and want to share good style with you. We're not just about images, so please click through to read more about what we post. All street style is taken by The London Style Journal and and the majority of the imagery.
Revelling in the fever of the Olympics, David Koma’s particular penchant is for tennis reinterpreting and reviving its sportswear heyday for his spring/summer 2013 collection. Aiming to reclaim its iconic theatrical and feminine style after sportswear companies have become stagnant and slightly tedious.
Traditional tennis dress silhouettes are updated in loving homage to quintessential tennis dressmaker Teddy Tinling, creating a contemporary twist that is functional, interesting and sexy. From tennis mimicking fitted tank dresses teamed with pleated miniskirts, body-con jersey, double organza box shaped tees, sweaters with organza panelling to formal fitting dresses. Whilst prints and patterns take inspiration from tennis courts, rackets, nets and balls, creating reoccurring futuristic panelled stripes and woven diamonds in blue, jade mint and popping fluro peach.









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