The London Style Journal loves London, and London style. We are inspired by our surroundings and want to share good style with you. We're not just about images, so please click through to read more about what we post. All street style is taken by The London Style Journal and and the majority of the imagery.



London Street Style: Romany Hedonist

Romany hedonist fuses subtle romany heritage and hedonistic attitude to create an unique streetwise take on the heritage gypsy look. Teaming a roller-neck appliqué placement scarf, teddy bear fur coat, acid-wash super tight jeans, a tan leather embossed artistic print bag and skyscraper tall hybrid platform loafers by J.W. Anderson to complete the look.

Permalink · 21 · 1 year ago

Detailing of the Week: Playdate Animal Motif

Street meets vintage Hollywood starlet in disguise drama, big sunglasses check, classic rouge lipstick check, black hat check and finished off with a childlike metal horse motif. Perfect!

Permalink · 9 · 1 year ago

London Street Style: Urban Mountaineer

Taking inspiration from Canadian mountaineering roots, this rebellious chap flips mountaineering work-wear on its head, creating a rugged hybrid interpretation. From the elongated ode to Canadian millinery mountain hat teamed with the updated wool and leather paneled overcoat embellished with punk memorabilia to the hybrid golf shoes with air soles by Prada to give this a sporty urban touch.

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Permalink · 12 · 1 year ago

London Street Style: Formal Highland Punk

Spotted on the streets of Brick lane this dude mixes punk attitude with smart tailoring in punchy hues of red heritage tartan. Teaming a 50’s quiff, steampunk gold rimmed sunnies with a formal tartan suit and worn rugged brogue boot hybrids.

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Permalink · 34 · 1 year ago

Agi & Sam venture into womenswear

London based menswear label Agi & Sam have extended their designs to women for the first time in an exciting collaboration with legendary retail mecca Harvey Nichols. Agi & Sam have become best known for their fun, bright and inventive prints for their menswear collections, with their most recent spring 2013 collection digitally replicating and updating traditional english embroidery amongst other influences. 

The debut womenswear range consists of seven patterned shirts, each printed and woven and made in silk twill and 40s cotton mixes. Highlights include oversized statement check, painterly sixties micro geos to the fun tongue-in-cheek cockerel and duck motif’s.

The duo have always wanted to create a womenswear line, but were always reticent until now. The duo said “We have always hoped we could translate quite easily from mens to womenswear, but we wanted to hold out until we felt ready enough to start working with the right partner in the right way. Harvey Nichols is exactly the right store for us to begin the growth of Agi & Sam’s womenswear collections”.

The collection will build on Agi & Sam distinctive print and design aesthetic, with the range taking direct inspiration from the label’s menswear autumn/winter 2012-13 collection, which was inspired by time-travel.

Permalink · 30 · 1 year ago

London Street Style: Mr. Winter Classic

This young dapper dan styles preppy classics to create this cute winter look, teaming statement collars over a cream cable pullover, black tapered trousers with dusty desert boots and an oversized shopper.

Permalink · 29 · 1 year ago

London Street Style: The Genteel Traveler

Conjuring up the same quirky, vintage sophistication of Louis Vuitton’s glamourous traveler inspired fall 2012 collection, this genteel traveler is a perfect combination of old and new. Teaming a charcoal fedora, pleated white ultra feminine blouse, longline crushed velvet skirt under a floor length dark camel vintage coat, whilst a pair of DM derby shoes add a bit of streetwise edge.

Permalink · 40 · 1 year ago

London Street Style: Sleek Easy Rider

Biker wear is polished up in this contemporary get up. With minimalism being a key ingredient, styling staple pieces in subtle monochrome colours, from a black beanie holding back slicked back hair to the cut off leather biker gillet layered over a marl grey oversized tee and black hoodie and finished off with ultra skinny 50’s denim turn ups.

Permalink · 32 · 1 year ago

Maison Martin Margiela for H&M

So here we are again another H&M designer collaboration, not to sound cynical in the least as we are super excited for the launch of the full collection on the 15th November. Obviously our main curiosity has been what will the collection be like, how will Maison Martin Margiela approach the collaboration, whilst staying true to the labels ethos. 

Well finally the pictures from the look book have flooded the internet causing a real serge of opinions and anticipation. MMM use the collaboration as a chance to create a pick & mix from the label’s archive, re-issuing and re-creating staple pieces from past collections. The result is a collection full of oversized proportions and deconstructed silhouettes, to verging on the avant-garde with their playful accessories from a guitar bag to the surrealistic chic glove hand hybrid bags.

For men you can expect a playful selection of angular silhouettes from an uneven length contrast chambray trench coat, deconstructed shearling coat, graphic slogan knitwear to minimalist tailoring. Whilst the womenswear is a real treat for fans of the brand re-issuing classic designs from the iconic quilted bedding-esque coat, voluminous panelled draping to masculine outsized tailored and casual silhouettes.

Well let the countdown begin, and see you at the launch!


Permalink · 60 · 1 year ago

London Street Style: Modern Nomad Fling

Just as we usher winter’s colder climates in, we spotted this stylish modern nomad outside London’s fashion emporium Liberty. Over layering is key, styling unconventional shapes together to produce an almost absurd result. Teaming a top heavy combination of a large teddy bear fur-esque coat with a triple layering of juxtaposing casual sweater shapes, whilst the bottom is a much cooler affair with a Scottish punk kilt and creepers.

Permalink · 40 · 1 year ago

London Street Style: Sleek Lady

Spotted at London fashion week, this genteel lady teams a sleek black leather loose pleated dress, chic hiker boots hybrids with starlet embellished cat eye sunglasses.

Permalink · 44 · 1 year ago

London Street Style: Modernist Two-Tone Sport

Black & white has never been more on trend. Formal suiting is given a modernist sport make over in this sleek minimalist two-tone casual suit. While colour is banished from apparel, accessories add a slither of colour pop from the oxblood sunnies to a formal teal leather briefcase clutch.

Permalink · 22 · 1 year ago

London Street Style: 50’s Space Dye

Spotted whilst waiting for the Hardy Amies presentation, this 50’s quiffed gent shows his admiration for Jil Sander in this (almost) head to toe look. Teaming a Teal oversized collar shirt with a thick space dye cut off knit, retro high waisted dark navy pleated trousers, black and white sneakers and finished with a yellow python and plastic tote.

Permalink · 12 · 2 years ago

London Street Style: Streetwise Astronomer

Spotted in the midst of brick lane, London this stylish ‘Streetwise Astronomer’ look perfectly teams a urban black cap, sheer black shirt with contrast leather collars, universe graphic tee, tighter than tight black leggings and finished off with gradient purple DM’s. 

Permalink · 32 · 2 years ago

King of footwear, Christian Louboutin opens his first retrospective at the Design Museum

The celebrated, noted and respected king of footwear, Christian Louboutin opened his first retrospective at the Design Museum in London.

We went along to take a look at the exhibition and to salivate over the 100’s of sparkling, red-soled pairs of painfully high shoes.

Dita Von Teese is a friend and sometime muse of Louboutin, with her dedication to her particular look translating through his designs. Von Teese and Louboutin teamed up for the exhibition, producing a 3-D hologram of Von Teese dancing in you guess it, some red-soled pumps.

Fun, playfulness, theatre, cameraderie and magic seem to be great themes of Louboutin. A lot of attention to detail had been placed on the way the shoes were displayed, being dynamic and making you want to see more.

The exhibition is open untilt he 9th July. More details can be found here

Permalink · 47 · 2 years ago