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Prada’s drastic turnaround from all things sugar, spice and hot-wheeling did not go un-noticed at their A/W 2012 show earlier in the year. Lightness, pastels and frou-frou styling has been replaced with darker, more 1970s inspired colour palettes including aubergine, deep-rich mocha browns and full-on geometric prints adding dynamism to a comprehensive collection looking like it’s stepped straight out of The Shining.
So it is with little surprise that the A/W 2012 campaign shot by legendary Steven Meisel takes inspiration from A Clockwork Orange and The Shining in terms of the shoot location and aesthetic. In a mirror to sunken rooms of the 1970s and the frightful geometric carpet of the Overlook Hotel the clothes are being displayed in an almost parallel universe, void of nature and context, elevating the status of the garments’ design.