The London Style Journal loves London, and London style. We are inspired by our surroundings and want to share good style with you. We're not just about images, so please click through to read more about what we post. All street style is taken by The London Style Journal and and the majority of the imagery.

b Store Autumn/Winter 2012 Preview

Serendipity is crucial in understanding the inspiration behind b Store’s print inspired a/w 2012 collection. Creative mind’s behind b Store’s menswear collection Matthew Murphy and Kirk Beattie found inspiration from the most obscure of places. Initially an image they found of an homeless man wearing his entire wardrobe made up of clothing he had found on the streets was key. His layered combination of prints inspired the juxtaposition of unlikely pairing of patterns seen throughout the collection from cheetah paired with pixelated paisley to mint new camou with animal print.  

Apart from b Store’s ongoing Liberty collaboration this season is the first collection to really focus on the experimentation of surface design. Especially as all prints and fabrics within the collection were exclusively designed by the b Store design team. Taking inspiration from prints found in odd places from the ‘cain’ print found on an unwanted french bistro chair on the streets to the ‘scando’ print inspired by classic 70’s scandinavian vintage knitwear found in an thrift store. 

key styles this season include a double faced, unstructured, oversized wool coat and marl flecked jumper and melton wool loose fit trousers. Signature b Store silhouettes come in heritage fabrics from a cropped brentwood blazer in Prince of Wales wool, oversize tee shapes and tailored shirting. whilst silhouettes were a mix of juxtaposing shapes, teaming loose wide fit trousers with cropped shaped shirts and blazers.

Permalink · 10 · 2 years ago

b Store X Undergound

From it’s original conception as footwear label back in 2001 b Store has always delivered exciting footwear designs. Not shy of a collaboration or two its no surprise that they have created a special collaboration with hip brothel creeper shoe maestros Underground for autumn/winter 2012. 

We finally caught a glimpse of the collection during the Village Press press day a couple of weeks ago. b Store have succeeded in putting their own stance on underground very distinctive style, creating contemporary hybrid’s from ankle lace-ups to kielty tongue style in contrasting dogtooth and pony skin material. 

Permalink · 8 · 2 years ago

Press Days A/W 2012 Pick of the Day: b Store X Underground

We love these brothel creeper kielty hybrids from b Store’s collaboration with Underground.

Permalink · 6 · 2 years ago


b magazine (Label b Store) has teamed up with Japan’s hip label TOMORROWLAND to produce an exclusive capsule collection. Consisting of a selection of graphic and bold typography tees designed by b Magazine creative director Colville-Walker. The collection will be available exclusively within TOMORROWLAND’s Japanese stores, along with a special curated window in the Shibuya store to mark the launch . Fear not if you want to get your hand on one of the t-shirts they will also be available in b Store’s London boutique. 

Permalink · 1 · 2 years ago

Spring Prints..

Well it might not be quite spring yet, but we can’t help being excited for the abundance of prints popping up for Spring/Summer 2012. We were instantly inspired by the tinny rays of sunshine, whilst looking through b Store’s Spring/Summer 2012 collection, we particularly love this diamond tribal printed short twin-set. Making us reminisce about the print heavy Spring/Summer collection from Jil Sander’s optic python print mix to Prada’s 70’s interior homage.

Permalink · 2 · 2 years ago

b Store’s Little house in Liberty S/S 2012

Ahead of the official opening of b Store’s one off Wendy House pop-up shop in Liberty, we were treated to a very special introduction to the S/S 2012 b Store loves Liberty 3rd collection by b Store co founder Matthew Murphy and new womenswear designer Chloe Stuyk. The Pop-up design is more little house on the prairie than the conventional Wendy House, taking note from their own store design using a similar minimal modern style using a rural house-esque stripped wood structure to style showcase the collection.

Chloe Stuyk explains that the debut womenswear collection takes inspiration from Americana, landing somewhere between little house on the prairie’s innocent bonnet wearing Laura Olsen to femme right of passage film icons Thelma and Louise. "We choose the bleached out florals as it felt natural to reference the washed denims worn by Thelma & Louise". The womenswear side of the collection features cowgirl fringed armless shirts, 90’s cutesy crop tops, aprons dresses, culottes and our favourite an emerald play date chic playsuit. While the debut accessories collection consists of floral and leather box shaped mini satchels and peach pink and blue flower open toe shoes with statement luminous perspex heels.

Using the same Liberty floral prints for the most part, the menswear range sees the return of staple collection pieces from button down shirts with attached hankies to the floral paneling in the classic ‘basil’ b store trouser. New pieces introduce a real change in the collections attitude and direction from the casual shape of the bleached emerald floral bomber, loose print blocking leopard and paisley floral t-shirt to the reinvention of the b Store Brentwood jacket using statement print blocked paneling and contrast arms to the design. 

What struck us is the evident evolution of the collaboration aesthetics from its initial incarnation. Where simple pared down re-working of classic Liberty prints from their S/S 2011 collection have been replaced for more dramatic detailing and avoidance of the more traditional liberty prints. Best highlighted in the standout shirt of the collection a lathario-esque deep mustard leopard print clash that juxtaposes the smudged ethereal emerald floral print. 

We for one are excited for the future of this much love collaboration and can’t wait to see what future prints will be unraveled from the depth of Liberty print volt and reworked by the b Store gang.

Long time b Store supporter BABY-G Premium will also has a very special podium within the pop-up store, giving visitors a chance to get a first glimpse of their stylish new ranges including the dapper monochrome and black MSA-500CG-4AJF analogue watch amongst others.

b Store loves Liberty launched exclusively at Liberty on the February 16th, the pop-up store is located within the 1st Floor. 

Look book images courtesy of b Store and Liberty.

Permalink · 1 · 2 years ago

b Store Loves Liberty installation

We are definitely excited by the announcement of the imminent return of the b Store loves Liberty collaboration for Spring/Summer 2012. This time around the collection will also be available in accessories and womenswear too! This seasons collection features the usual glorious liberty print but this time with an Americana theme from western fringing, floral tunics, tasseled skirts, paneled paisley cowboy shirts and much much more to come. 

Next month you will be able to see the full collection in a very special installation in Liberty designed by Tom Finch and Coville-Walker who recently designed the brand new b Store shop. The temporary installation will house both new and exclusive b-store love Liberty collections. You can see the full collection on the 2nd floor of Liberty from February 13th-28th. 

Permalink · 6 · 2 years ago

Summer London Style Journal interview with b Store

b Store interview

The London Style Journal caught up with Matthew Murphy and Kirk Beattie, founders of the London based destination b Store, who are celebrating their 10th Anniversary this year. Based in London’s legendary tailoring street Savile Row, b Store is known for it’s directional menswear offerings. When it first opened in 2001, b Store’s original concept was to create a launch pad for young fashion and art talent by stocking designs by local graduates in order to complement the b Store footwear line. The concept has evolved to include a unisex clothing line and online store.

What was the initial driving catalyst behind b Store?

To create timeless, key-wardrobe-piece-filled collections. The brand’s identity and spirit is individual but accessible and we have reflected this through the flagship store, proving that creativity and forward thinking not only for niche audience.

2011 has been a big year for b Store. How are you celebrating your 10th Anniversary?

We are celebrating our anniversary in many different forms. Firstly a partnership with key international department stores, which started with a shop in shop, entitled ‘Temporary Repetition’ at Printemp in Paris. The pop-up shop held a selection of our spring/summer 2011 collection and an edited preview of fall/winter men’s collection, alongside exclusive accessories. When the store comes to an end at the beginning of July, we then move the same concept to the Seventy department store in Moscow, where we launch at the beginning of September with an in-store event.

We are holding a huge 10th Anniversary party in conjunction with our spring/summer 2011 men’s and women’s presentation during London Fashion Week. We will also be launching 10 for 10, a collaborative lifestyle product that will be sold at a limited selection of international and UK retailers. The 10 for 10 packages will consist of a selection of exclusive projects that have been curated by b Store.  Brands chosen for 10 for 10 include Cutler & Cross, Sunspel, Premium G, Penghaligans, Marwood and Porte Monnaie.

What would you say are the designers to keep an eye out for?

Christopher lemaire, J.W. Anderson, and Stephan Schneider.

Do you think the way men find and consume fashion has changed?

Yes I think the way men shop has changed dramatically over the last 10 years. One of the original reasons for us starting the brand was to fill a gap we felt existed in the menswear market; to inspire and challenge the modern man’s ideals of clothing and shopping. I believe with the huge increase in menswear blogs, better level of magazine titles and an accepted attitude that men also like to buy clothes, has resulted in the customer becoming more educated and now he feels comfortable trying new things.

The forth issue of the fab b Store Magazine is available now! Check out some some sneaks peaks of the magazine below.

Permalink · 2 years ago