The London Style Journal loves London, and London style. We are inspired by our surroundings and want to share good style with you. We're not just about images, so please click through to read more about what we post. All street style is taken by The London Style Journal and and the majority of the imagery.

London Street Style Updates

Click here for update in our London street style gallery.

Permalink · 22 · 1 year ago

London Street Style: 70s Orient Swing

Imagine the 70s mixed with the orient and 90s casual staples and your not far off summarising todays street style look. Teaming a hippy-esque black textural hat with a  70s hong kong oriental bottle green dressing gown, slim-fitting breton top, button-up denim mini-skirt and minimal loafers.

Permalink · 18 · 1 year ago

London Street Style: Modernist Two-Tone Sport

Black & white has never been more on trend. Formal suiting is given a modernist sport make over in this sleek minimalist two-tone casual suit. While colour is banished from apparel, accessories add a slither of colour pop from the oxblood sunnies to a formal teal leather briefcase clutch.

Permalink · 22 · 1 year ago

Paris Fashion Week A/W 2012: Kenzo

This season’s the Kenzo A/W 2012 womenswear show was staged in the elaborate space atrium of the University of Pierre et Marie Curie. Staged throughout several floors, model’s walked in twos, fours and on their own through a maze of hallways and escalators. Humberto Leon and Carol Lim a.k.a creative duo behind Opening Ceremony wanted to push it this season after last seasons more subdued presentation.

The 50 look strong collection was filled with themes, from fruit motifs, interior shapes and prints to surrealistic aesthetics.  Playful Fruit themes reoccur throughout the collection from printed clustered bunches of grapes to walnut and grape shaped jewellery to fun raspberry skirts silhouettes. Highlights included a chic, acidic yellow textured jacket with statement astrakhan fur collar and matching pleated skirt, graphic matching patterns from oversized black-and-white checks to surrealist octopus-esque striped skirt. Whilst cute Kenzo slogan tiger print jumpers in acidic yellow, pea green and oxblood confirm a new era of brand identity.

This season definitely showcased Kenzo’s fun, stylish side from the Magnolia cupcakes on the seats to the inventive and fun interior motif’s. Leon and Lim have definitely brought a younger hip street aesthetic to the brand in turn making this a must see show in the Paris Fashion Week schedule. 

Permalink · 18 · 2 years ago

London Street Style: Columbia Road Flower Market

This has to be officially the sunniest day this year so far. We ventured down to the Columbia Road flower market to get some new flowers amongst other things, although sunny weather on Sunday equals a very rammed east end. Amongst the selection of cool boutiques, yummy cafes and floral blooms we spotted a huge selection of stylish people, here are two of our favourites.

Spotted watching a rock and roll street band, this Schoolgirl Gone Bad look mix’s school aesthetics with a rock and roll edge. Metal rimmed 50’s style cats eye sunglasses, peter pan collared moonlit floral blouse, long length school-boyfriend esque Comme des Garcons cardie, maroon mini-skirt and finished with grey knee high socks teamed with iridescent derby shoes. 

Now this dapper gent was spotted shopping amongst the vintage furniture shops, this Sixties Baker Boy teams neutral shades with stylish tapered utility work wear. 

Permalink · 7 · 2 years ago

Tom Ford’s 50’s inspired special edition eyewear

Trust Tom Ford to know how to carefully tread the line between classic design without being retro/throwback. Although his new range of glasses made with gold and water buffalo horn have the instantaneously transport you to another age, they’re still understated and can be applied to the modern look. 

The simplistic giftbox adds to the aesthetic, and lets face it, will be used to house a treasure-trove of mens’ trinkets for a long time. On sale in Tom Ford boutiques from April with prices starting at $2,950.

Permalink · 16 · 2 years ago

Diet Coke add French twist with new Creative Director

A pleasing collaboration between high-octane Jean-Paul Gaultier and consumer brand Diet Coke. Gaultier’s individual brand of eccentricity is to inject some style and fun into the brand as their European Creative Director. Very exciting.

Permalink · 3 · 2 years ago

Paris Fashion Week A/W 2012: Miu Miu

Gone was the gold glittery girly thrills of past signature Miu Miu collections, for A/W 2012 it’s all about retro print on print. Miuccia’s fascination with the lady trouser suit has spilled through from last week’s Prada show in Milan. Masculine tailored suits dominate a good portion of the show, from sheen bold colours to retro interior prints this is Miu Miu’s definitive spectrum of suits. 

Oversized jackets are teamed with high-waisted trousers, whilst statement printed shirts with elongated seventies collars and frilly ties give the collection a quirky edge. Accessories are over exaggerated from cuban heel English gentlemen style kiltie loafers in plush emerald green to chunky belts and huge 70’s ties. 

For later part of the show a glimpse of bare leg’s ushers a series of A-lines dresses with an incredible chainmail-esque mirror tunic. This is a welcome entrance for the avid Miu Miu fan looking for the staple girly look. 

Permalink · 2 · 2 years ago

Marni for H&M launches

Amongst the hype that follows a H&M high end designer collaboration, this season saw Marni take up the task of transferring it’s brand aesthetic to the High Street. After Versace’s topical collaboration last year, Marni played it low key in comparison producing a selection of classic pieces in statement prints from oversized polka dot to bold stripes in an summery ethereal colour palette.

So we headed down to Londons Regent’s Street store for the official launch to get a closer look at the collection and spot some cool shoppers out to get a bargain or two. So here’s a small glimpse of some of the super stylish Marni fan’s we spotted at the launch and pictures from the store. 

Permalink · 5 · 2 years ago

London Fashion Week Exhibition: Erickson Beamon

If any of you saw the exquisite shoot with Karlie Kloss in last months British Vogue you will not have failed to notice Erickson Beamon’s decadent and refreshing jewellery offering.

Earrings, necklaces and other small trinkets are mixed and matched together creating a high-luxe version of what could happen if grannys jewellery box was to come out of the attick.

The pieces scream luxury, whilst still being ostentatious in this financially trying tiem.  The pieces that look as if they are filled with history, with many an interesting and decadent story to be told. 

for more please see Erickson Beamon

Permalink · 3 · 2 years ago

London Fashion Week A/W 2012: Holly Fulton

Holly’s prints have been mesmerising us for the last few years, with her architectural skylines dominating clean, simple shapes.

We’re glad to see her almost product-like theme continuing, but we’re also glad to see how her fun, quirky and pretty prints are developing too.

Landscapes, or should we be saying seascapes add depth, strength and volatility to her once only 2-D offering.

We love, and cannot wait for more.

Permalink · 4 · 2 years ago

London Street Style: Amish Gent

We spotted this suave gent loitering outside the Royal Opera House last summer. He stylishly reworks this Amish signature look by subtly mixing black braces, minimal shirting and caramel slacks.

Permalink · 2 years ago

Vauxhall Fashion Scout: Menswear Ones To Watch


Vauxhall fashion scout has announced the ones to watch line-up for London fashion week A/W 2012-13 which takes place on February 22nd.  Chosen by a panel of judges that include stylist supremo Katy England, I-D Magazine editor Holly Shackleton, Vogue UK’s Jessica Bumpus and designer Marios Schwab.

Julian Zigerli

The awarded menswear designers include Bodybound a label created by central Saint Martins grad Kim Choong-Wilkins who has previously worked with labels like Alexander McQueen and Ermenegildo Zegna, Joseph Turvey who recently received an M.A. from the London College of Fashion and has been championed for his experimental aesthetics of mixing textures and digital prints, Julian Zigerli who studied at the Berlin University of the Arts and has a particular fascination with the construction of the garments using innovative and traditional Swiss textiles to creative innovative menswear silhouettes and lastly Frank Phillips who has studied fashion at the University of Huddersfield and has worked with labels from Anna Sui to Topman.

Joseph Turvey

Whilst the catwalk will offer the chosen designers the opportunity to showcase their A/W 2012-13 collection during London fashion week, they will also be offered designer business support and sponsorship opportunities. We can’t wait to see what this season’s ones to watch will offer.

Visit for more information on the A/W 2012-13 schedule and designers.

Permalink · 2 years ago

New York City

We hope you are all excited about the impending fashion week marathon starting on Thursday in New York! Ahead of New York fashion week we took a trip to one of our favourite New York art gallery hang outs MOMA, here are some of our favourite pieces that caught our eye. Enjoy!

Permalink · 1 · 2 years ago