The London Style Journal loves London, and London style. We are inspired by our surroundings and want to share good style with you. We're not just about images, so please click through to read more about what we post. All street style is taken by The London Style Journal and and the majority of the imagery.

Press Days A/W 2012 Highlight: Markus Lupfer

We loved this Markus Lupfer ‘Dynamite!’ pop art statement homage sweater we spotted at the relative MO press day.

Permalink · 5 · 2 years ago

A/W 2012 Press Days: Relative MO

Housing some of our favourite menswear collections from this seasons round of catwalks, we were ever so slightly giddy at finally getting an up and close look at our favourites pieces at the Relative MO press day. Labels included the likes of Christian Lacroix, home grown talent James Long to new menswear innovations from Qasimi. 

James Long

First up is someone who needs little announcement, James Long presented his David Lynch inspired “Quarries” collection during London Fashion Week. Known for his dense hand knits this season saw a selection of gold threaded textured knits and matching scarf and jumper twin-sets dominate. Else where Long experimented with dark geometric prints, glitzy embellishment and gold and red chevrons patterns. Creating a collection that oozes dark atmosphere a kin to that of David Lynch’s iconic films.

Our favourite piece from the collection has to be the aviator jacket, updated with quilted leather arms, teddy bear fur collars finished with an eerie patterns of golden chevrons under sporadic red and turquoise string.

Christian Lacroix

This season Lacroix offered up a series of punk and royal iconography themes. Unconventional sweater shapes are embellished with anything from geometric shapes to British royal family cluster badges. Whilst the main highlight of the collection was the inventive and youthful use of kaleidoscope prints, used on shirts, bags to our favourite a technical fabric casual suiting, elsewhere formal multi printed paneled plaid reworked the conventional white shirt. 


Qasimi’s collection brought an array of experimentations to menswear this season. Most notably in his use of unconventional fabrics from plaid rubber look t-shirts to sheers shirting for winter. Our favourite pieces spotted at the press day, include an on trend luxe hat in plaid, yellow and blue plaid rubber look long tee and casual marl sweater with centre placement floral print.

Mr. Hare for Hardy Amies

We love these pair of futuristic metal tipped formal black shoes from Mr. Hare for Hardy Amies. 

Permalink · 8 · 2 years ago