The London Style Journal loves London, and London style. We are inspired by our surroundings and want to share good style with you. We're not just about images, so please click through to read more about what we post. All street style is taken by The London Style Journal and and the majority of the imagery.

London Collections Men : Agi & Sam S/S 2013

Best know for their playful and forward thinking print, Agi & Sam have been causing a storm amongst London fashion week for the past few seasons. Spring/summer 2013 saw the duo’s second appearance at the influential MAN show at London Mens Collection.

Inspired by the past, Agi & Sam take inspiration from their memories of being made to watch 1980s detective series on TV at their grand-parents’ homes. Models were quirky and fun walking down the catwalk with slicked back hair and fake mustaches.

Using iconic 80’s silhouettes seen in Magnum P.I. and Miami Vice to theme the collection, from updated sportswear inspired shell suits, over-sized relaxed trenches, slim fitting biker jackets and blousons to classic short armed double-breasted tailoring.

But the main stage of the collection remained with the inventive prints, from the quaint ye old England embroidery invitation to the print socks produced in collaboration with Japanese company Tabio. Prints are fused into almost every piece from the Hawaiian-esque tonal exaggerated florals on ties, swimming shorts and trousers, needlepoint embroidery print on tailoring and fun twin-sets, modern prairie sportswear to pattern on pattern pastel pajama inspired prints on short twin-sets and formal trenches.

This is definitely one of the most memorable collections from the season, perfectly teaming tongue in cheek prints with wearable tailoring and luxe sportswear.

Agi & Sam have a produced a ‘how to’ Lookbook for Spring/Summer 2013.

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London Street Style: 70’s Glamour Puss

Ladies who lunch meets the 70’s in this glamour puss street look we spotted in Brick Lane, London. Consisting of 70’s exaggerated silhouettes teamed with feminine lady accessories. From the 70’s vibe pentagonal-shaped Miu Miu sunnies, soft teddy fur and leather fused jackets teamed with peach pink billowing culottes to the animal finish leather tote and black driving gloves.


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Miu Miu Resort 2013

Yet again Miu Miu made us gush with their ode to the opulent glamour of 50’s for resort 2013, whilst referencing the dark oriental florals and silhouettes seen in Prada’s s/s 2013 collection. A collection which consists of cutesy 50’s figure hugging knitwear twin-sets teamed with optic full floral skirts, oriental bodycons add a dash of shanghai chic to the uber girly taffeta skirt suits. Whilst accessories were key, from the super feminine embellished bows in candy shades, 50’s chic statement pastel stone necklaces and earring to the crystal embellished velvet sandals.

The ad Campaign shot by Steven Meisel, is the epitome of luxury and glamour with his use of sultry lighting on muted golden yellows and mint greens. While some of the biggest models of the moment pose on chaise lounges, consisting of Hilary Rhoda, Caroline Trentini, Jessica Stam, Karen Elson, Sung Hee Kim, Daphne Groeneveld and Candice Swanepoel.

Available December online and in-store.

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London Street Style: Viva la Revolution

We love this utilitarian femme who has created the perfect chic cadet attire, fusing casual feminine summer wear with military inspired winter wear. Teaming a army-esque dark olive cap, huge elongated striped scarf, longline tailored dark grey jacket worn over a black crop top, high-waisted ankle grazer trousers, a pair of two-tone brogues and finished off with persimmon colour pop socks.

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London Street Style: Sleek Easy Rider

Biker wear is polished up in this contemporary get up. With minimalism being a key ingredient, styling staple pieces in subtle monochrome colours, from a black beanie holding back slicked back hair to the cut off leather biker gillet layered over a marl grey oversized tee and black hoodie and finished off with ultra skinny 50’s denim turn ups.

Permalink · 32 · 2 years ago

London Street Style: East Meets Street

East meets west in this chic aladdin ensemble. Teaming a lilac starlet turban, black tunic with gold embroidery with embellished cream arabian curled toes. Whilst the large white headphones and dip dye hair keep this arabian homage firmly in the 21st century.

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London Street Style: New 90s Era

Like a kid at a candy shop this young eastend hipster has created an eclectic homage to the 1990’s. Teaming early 90’s grunge-era acid wash jeans & DMs with a rave culture bright placement graphic navo tee and finished off with a classic Gianni Versace staple print blouson.

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London Street Style: Modern Nomad Fling

Just as we usher winter’s colder climates in, we spotted this stylish modern nomad outside London’s fashion emporium Liberty. Over layering is key, styling unconventional shapes together to produce an almost absurd result. Teaming a top heavy combination of a large teddy bear fur-esque coat with a triple layering of juxtaposing casual sweater shapes, whilst the bottom is a much cooler affair with a Scottish punk kilt and creepers.

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Paris Fashion Week Pick of the Day: Maison Martin Margiela

Maison Martin Margiela showcased their spring/summer 2013 collection today, set to the background of a venue wrapped entirely in clinical plastic. It was definitely the hybrid longline t-shirt maxi dresses that really caught our eye.

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Paris Fashion Week Pick of the Day: Balmain

Riding on a roller-coaster of bohemian sixties we selected this Edie Sedgwick-esque look from Balmain’s spring/summer 2013 collection. Tight cropped biker leather tank and mini skirt is finished off with Sedgwick statement giant hoops dangling stylishly off each ear.

images courtesy of

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London Street Style: Sleek Lady

Spotted at London fashion week, this genteel lady teams a sleek black leather loose pleated dress, chic hiker boots hybrids with starlet embellished cat eye sunglasses.

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Paris Fashion Week Pick of the Day: Rick Owens

Beamed down from the depths of some chic sci-fi b movie this billowing silver metallic maxi dress perfectly echoes the spirit of his spring/summer 2013 collection. From the electrified blunt black hair, gold statement round amulet to the hybrid metallic sandals this is definitely futuristic styling at its best! 

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London Fashion Week: David Koma Spring/Summer 2013

Revelling in the fever of the Olympics, David Koma’s particular penchant is for tennis reinterpreting and reviving its sportswear heyday for his spring/summer 2013 collection. Aiming to reclaim its iconic theatrical and feminine style after sportswear companies have become stagnant and slightly tedious.

Traditional tennis dress silhouettes are updated in loving homage to quintessential tennis dressmaker Teddy Tinling, creating a contemporary twist that is functional, interesting and sexy. From tennis mimicking fitted tank dresses teamed with pleated miniskirts, body-con jersey, double organza box shaped tees, sweaters with organza panelling to formal fitting dresses. Whilst prints and patterns take inspiration from tennis courts, rackets, nets and balls, creating reoccurring futuristic panelled stripes and woven diamonds in blue, jade mint and popping fluro peach.

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London Street Style: Daybreak Gent

Autumnal layering is effortlessly styled in this minimalistic bedtime inspired get-up! Shapes are given a discrete quirky twist, from the fitted crew neck dark navy jumper styled over a oversized pale denim blue tee, exposing the contrasting blue hues to the loose fitting ankle grazing trousers.  Whilst a smoky blue gloss clutch adds a considered finishing touch.

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Paris Fashion Week: Mugler Spring/Summer 2013

Futuristic oriental themes flowed throughout Mugler’s spring/summer 2013 collection yesterday during Paris fashion week. Now in it’s forth season under the helm of creative director, Nicola Formichetti. Mugler has definitely become more defined and polished with an air of maturity this season.

Feminine hourglass nipped-in waists were dominant silhouettes, teamed with either flared short skirts or short/skirt tennis hybrids with super feminine fitted bodices with accentuated futuristic wide shoulders.  While an aquatic blue loose fitting robed sport varsity dress and an unconventional oversized white tee added a laid back touch.

The colour palette could have been easily plucked from an autumn/winter collection, with its dark and moody earthy hues of claret, golden bronze, black and chlorophyll green on gleaming gloss leather. Although brighter colours were not altogether dismissed, through the use of acidic banana and aquatic blue on the more sporty looks from the show. 

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