The London Style Journal loves London, and London style. We are inspired by our surroundings and want to share good style with you. We're not just about images, so please click through to read more about what we post. All street style is taken by The London Style Journal and and the majority of the imagery.

Xmas presents: Emma Cook X Topshop

All the best parts of Christmas have been combined into a special capsule collection by Emma Cook for Topshop this season, from crisp metallic foil prints to super cosy whimsical animal motif knits. If that wasn’t enough Cook has created a very special wonderland edit for Topshop with all her favourite festive items from across the Topshop range.

The collection consists of a fun Christmas slogan placement mint green mittens and scarf twin-set, cute animal Xmas cards, placement bauble print mugs, deer conversational print pjs and our ultimate favourite being the amazing foil and bow photo print shift dress with matching makeup bag!

Available here





Permalink · 11 · 1 year ago

Xmas presents: Sophie Hulme Tote

Minimalistic and classic chic with a contemporary twist is definitely what we love about Sophie Hulme’s luxurious tote, from the minimalist structured shape produced in raw leather to the industrial-esque gold-plated metal hardware accents.


Permalink · 18 · 1 year ago

Xmas presents: Mawi bejeweled Clutch

We love these rather festive bejeweled Mawi clutches from their s/s 13 collection, available in a variety of punchy glitter colour ways in fuschia, silver, gold and emerald.




Permalink · 22 · 1 year ago

Yoko Ono X Opening Ceremony

Ten years on and Opening Ceremony have become synonymous with their incredibly desirable and successful collaborations, from Pendleton Mills to the Muppets to name a few. The latest being with none other than artist, write and musician Yoko Ono. The limited edition collection entitled ‘Fashions for Men: 1969-2012’, takes inspiration from a compilation of hand-drawn illustrations presented to John Lennon by Yoko on their wedding day.

Now 43 years on, Humberto Leon and Carol Lim creative directors of Opening Ceremony are putting the 52 piece collection into production, along with Ono’s sketches in book form. The collection is available in Opening Ceremony’s New York and L.A. stores next week, followed by London outpost on the 30th and Tokyo December 9th.

Permalink · 12 · 1 year ago

London Street Style: Arctic Explor-ette

Well as they say if a jobs worth doing do it well! Winter wear steps back to the 50’s in this stylish arctic explor-ette ensemble, from the vintage palette of varied shades of brown paired with burnt orange to the subtle hour glass silhouette. Teaming a shearling fur hat, teddy fur and thick wool coat, extra denier ribbed tights, burnt orange speckled mittens and starlet inspired sunnies to finish it off.

Permalink · 11 · 1 year ago

London Street Style: 60’s School Girl Goth

Sinister vibes flow through this 60’s goth inspired look spotted in Spitalfields, London, teaming a convent school girl inspired white shirt and tie with a billowing fur collared cloak.

Permalink · 34 · 1 year ago

London Street Style: 70’s Glamour Puss

Ladies who lunch meets the 70’s in this glamour puss street look we spotted in Brick Lane, London. Consisting of 70’s exaggerated silhouettes teamed with feminine lady accessories. From the 70’s vibe pentagonal-shaped Miu Miu sunnies, soft teddy fur and leather fused jackets teamed with peach pink billowing culottes to the animal finish leather tote and black driving gloves.


Permalink · 12 · 1 year ago

Miu Miu Resort 2013

Yet again Miu Miu made us gush with their ode to the opulent glamour of 50’s for resort 2013, whilst referencing the dark oriental florals and silhouettes seen in Prada’s s/s 2013 collection. A collection which consists of cutesy 50’s figure hugging knitwear twin-sets teamed with optic full floral skirts, oriental bodycons add a dash of shanghai chic to the uber girly taffeta skirt suits. Whilst accessories were key, from the super feminine embellished bows in candy shades, 50’s chic statement pastel stone necklaces and earring to the crystal embellished velvet sandals.

The ad Campaign shot by Steven Meisel, is the epitome of luxury and glamour with his use of sultry lighting on muted golden yellows and mint greens. While some of the biggest models of the moment pose on chaise lounges, consisting of Hilary Rhoda, Caroline Trentini, Jessica Stam, Karen Elson, Sung Hee Kim, Daphne Groeneveld and Candice Swanepoel.

Available December online and in-store.

Permalink · 35 · 1 year ago

London Street Style Updates

Click here for update in our London street style gallery.

Permalink · 22 · 1 year ago

Turquoise Teal Street Hair

A cool ethereal chill flows through this emerging street style hair trend, turquoise teal is becoming the hair colour of choice amongst some of our recent street style spots. From an all-over statement, fringe blocking to a subtle tint this is a fun and distinctive way to add a bit of winter style to your hairdo.

Permalink · 44 · 1 year ago

Detailing of the Week: Bow & Necklace

Striking, bold and just plain flamboyant this stylish gent goes all out in this amazing combination of cheeky cheetah print, ultra luxe oxblood velvet bow tie and fab statement over-sized bejeweled pink Vivienne Westwood orb necklace.

Permalink · 21 · 1 year ago

Maison Martin Margiela H&M Launch London

So the launch is over, with the Maison Martin Margiela for H&M collection finally being released to the mass this morning. We have to admit to being quite caught up in the hysteria, emerging at the god awful hour of 5.30 am in order to guarantee ourselves a piece of the mammoth 105-piece collection. Much to our surprise (or not) people had been waiting as early as 4am, but as with any H&M designer collaborations, the eager customers remained super stylish. So here are a few of our favourite looks from the day.

Permalink · 52 · 1 year ago

London Street Style: Seasonal Minimalism

Winter minimalism has rules and those rules are precise and refined. Following in the path of the great minimalistic designers Jil Sander and Celine, this stylish lady teams a longline tailored coat, skin tight sleek jeans and patent wedge/pump slip-ons all in a striped palette of timeless black.

Permalink · 47 · 1 year ago

Agi & Sam venture into womenswear

London based menswear label Agi & Sam have extended their designs to women for the first time in an exciting collaboration with legendary retail mecca Harvey Nichols. Agi & Sam have become best known for their fun, bright and inventive prints for their menswear collections, with their most recent spring 2013 collection digitally replicating and updating traditional english embroidery amongst other influences. 

The debut womenswear range consists of seven patterned shirts, each printed and woven and made in silk twill and 40s cotton mixes. Highlights include oversized statement check, painterly sixties micro geos to the fun tongue-in-cheek cockerel and duck motif’s.

The duo have always wanted to create a womenswear line, but were always reticent until now. The duo said “We have always hoped we could translate quite easily from mens to womenswear, but we wanted to hold out until we felt ready enough to start working with the right partner in the right way. Harvey Nichols is exactly the right store for us to begin the growth of Agi & Sam’s womenswear collections”.

The collection will build on Agi & Sam distinctive print and design aesthetic, with the range taking direct inspiration from the label’s menswear autumn/winter 2012-13 collection, which was inspired by time-travel.

Permalink · 30 · 1 year ago

London Street Style: Viva la Revolution

We love this utilitarian femme who has created the perfect chic cadet attire, fusing casual feminine summer wear with military inspired winter wear. Teaming a army-esque dark olive cap, huge elongated striped scarf, longline tailored dark grey jacket worn over a black crop top, high-waisted ankle grazer trousers, a pair of two-tone brogues and finished off with persimmon colour pop socks.

Permalink · 42 · 1 year ago